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2019-03-11 09:00 - 2019-03-13 17:00

上海市静安区上海 [查看地图]

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峰会介绍

 

 

ERMS 际峰会将于 2019 3 11-13 日在中国海举行ERMS 由上海 希ECV International出,集中国零售,  营销峰会为一 体的大型售业国际会。

互联网下半场应对人口红利的消失企业需通过运用大数据人工智能等 先进技术手段对商品的生产流通与销售过程进行升级改造提升运营效率, 进 而重塑业态结构与生态圈。

 

近两年,”All in”售蔚然成风,阿里系、腾讯系走马圈地、大刀阔斧, 企业为了保持销量的增长势将线上数字化运(电商和线下门店全新体验衔 接起来进行全渠道的深化运营以消费者体验为中心的消费者渠道触点变得碎 片化面对碎片化的消费场景内容的爆发式增长越来越高的传播及时性企 业如何通过消费者大数据洞察制定投放策略精准触达每一个消费者并实现 消费者链路的无限延伸便成了营销战役成败至关重要的分水岭围绕新零售概念企业需将营销与销售相结合打造出围绕消费者的零售一体化全场景生态 圈。

 

同时,企业为满足消费者在任何时间,任何地点及任何方式下的购买需求, 采用多渠道整合的方式销售产品或服务为消费者提供无差别的购物体验也给


企业的供应链网络带来了挑战企业需进行全渠道统一的供应网络设计从设计

到交付实现端到端供需和谐弹性敏捷智慧的供应链并且建立更高, 更柔性的配送网络才能为消费者提供更优秀的购物体验在竞争中立于不败之 地。

 

本次峰会将聚焦数字电商智慧门店全渠道新零售全域营销数据营, 消费者互动体验,全渠道供应链,S&OP/IBP,智慧供应链与物流等核心话题板 块,探讨数据化零售时代,如何整合前端大数据,优化全渠道建设与数字营销, 重构后端供应链,制胜中国数据化零售市场。

更多 ERMS 峰会详细内容,请登录官方网站http://www.ecvinternational.com/ermsSummit/cn.html

联系人:Florence Zhang (Ms)

电话:+86 21 80260707 ext 816

邮箱:florencez@ecvinternational.com



China ERMS Summit 2019 will be held on March 11th-13th in Shanghai. ERMS, as the abbr. of Ecommerce and Retail Innovation, Digital Marketing, Supply Chain & Logistics, is raised by ECV International.


In the latter half of the Internet's development, enterprises, in response to the disappearance of the demographic dividend, should upgrade their production, distribution and sales processes through advanced technologies such as big data and artificial intelligence to improve operational efficiency and reshape the business structure and ecosystem.

 

In the recent two years, the trend of "All in" new retail has prevailed throughout. Both Alibaba and Tencent adopt the "enclosure strategy" to expand their market share in a drastic way. In order to maintain sales growth, enterprises certainly will create a merger of online digital operations (e-commerce) and new experience in offline stores to conduct in-depth omni-channnel operations where the touch points of consumers' channels centering on consumption experience have become fragmented. In the face

of fragmented consumption scenarios, the explosive growth of content and increasingly greater timeliness of communication, the key to win the marketing battle lies in the way enterprises rely on their insights into big data to develop delivery strategies that precisely targeting every consumer, and to achieve the infinite extension of the consumer link. Focusing on the concept ofNew Retail, enterprises need to combine marketing and sales to create a full-scale ecosystem of retail integration with consumers in the centre.


Meanwhile, it entails a challenge for supply chains of enterprises to sell goods or services through multi-channel integration and provide consumers with undifferentiated shopping experience so that they can meet the buying demands of consumers at any time, any place, and in any way. Enterprises need to implement a unified design of supply chain network and achieve from design to delivery a flexible, agile and intelligent supply chain featuring supply-demand balance. Also, enterprises need to build a more efficient and flexible distribution network to provide consumers with better shopping experience so that the enterprises can remain invincible in the competition.

 

The summit will focus on digital e-commerce, smart stores, omni-channel new retail, Uni marketing, data marketing, consumer interactive experience, omni-channel supply chain, S&OP/IBP, smart supply chain and logistics, etc. to discuss how to win in China's data-driven retail market through integrating front-end big data, optimizing omni-channel construction and digital marketing, restructuring back-end supply chain.


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