【关键词】数字营销、私域流量、品牌体验、数据化、数据运营、电商、新时代爆品、网红经济、KOL、品效合一

2020新冠疫情爆发，中国乃至全球进入一种“新常态”，线上直播、短视频+电商、微信+小程序等新兴渠道不断发力，社区团购、到家生活等线上线下深度融合。新消费环境下，Z世代成为电商核心购物群体，小镇青年、银发一族需求不断放大。数字化加持下，品牌加速提高品牌用户增量，激活存量；提升品牌与消费者数字化互动，深化运营品牌资产，化“流量”为“留量”。

本次会议将采用「线下私享+线上直播」的方式围绕消费者数字化互动、电商新格局、社交营销、内容营销、KOL种草、电商直播、智慧零售、全域运营等热点话题，与国内外平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国数字营销与电商发展最佳实践案例，助力品牌商及零售商在不确定的市场环境中挖掘新的品牌增长。

会议热点话题:

Ÿ   2021中国消费行业最新洞察

Ÿ   共情Z世代——玩转Z世代圈层营销

Ÿ   深耕社群私域流量，玩转DTC, 打造深度品牌体验

Ÿ   私域流量数据化运营的最佳落地方案与案例分享

Ÿ   数字赋能，提升品牌电商全域运营效率

Ÿ   品牌如何打造新时代爆品，汲取网红经济新红利

Ÿ   玩转电商直播与KOL，有效促成品效合一

Ÿ   数据赋能品牌激活存量，提升消费者生命周期

Ÿ   ……

峰会时间：2021年4月26日-27日

大会地点：中国 -上海

大会主办方：上海希为 ECV International

主办方将提供：

Ÿ   2天会议同声传译设备

Ÿ   纸质会刊、APP电子语音材料

Ÿ   2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/DigitalMarketing&Ecommerce

联系人: Ciking Zhao

电话：+86 21 8026 0707-803

邮箱：cikingz@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来

China Chemical Digital Transformation Summit 2021

Due to the outbreak of COVID-19 in 2020, China and even the world entered a “New Normal”. Online live streaming, short-video + e-commerce, Wechat + mini program and other emerging channels have achieved constant breakthroughs. Community group buying, home delivery service and other online and offline activities realized deep integration. Against the new environment of consumption, Z generation has become the core consumption group in e-commerce. A growing need of online shopping is clear to see among small-town young people and the retired. With the application of digital technologies, brands are accelerating to improve their number of consumers and activate existing customers; improve digital interaction between brands and consumers, deepen brand asset operation and change “traffic” into “retention”.

This conference will take place both ONLINE and in-person and focus on hot topics such as digital interaction, new patterns of e-commerce, social marketing, content marketing, KOL promotion, e-commerce live-streaming, intelligent retail, omni-Channel operation, discuss the best practices of China's digital marketing and e-commerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and help brands to tap new opportunities of development against uncertain market environment.

Highlights:

l  The Latest Insight on 2021 China Consumer Industry

l  Resonance with Z Generation - Making Good Use of Circle Marketing among Z Generation

l  Deepen into Private Traffic of Community, Take Full Advantage of DTC and Create In-Deep Brand Experience

l  Case Sharing on Data Driven Operation for Private Traffics

l  Digitization Empowers and Improves the E-commerce Omni-operation Efficiency of Brands

l  How to Create Hot Items in the New Era and Take Advantage of Internet Celebrity Economy

l  Make Full Use of Live Commerce and KOL to Promote Real Integration of Brand Reputation and Sales Volume

l  ……

Attendees:

l  President/Vice-president/CEO/COO

l  CMO/VP Marketing/Marketing Director

l  CDO/CIO/IT Director/PM for Digital Transition

l  E-commerce/Sales/Marketing Director

l  General Manager/Director/ New Retail Leader

l  Superior of International Sales/BD

l  Director/Manager of Digital Marketing

l  ……

Time: April 26-27, 2021

Venue: Shanghai, China

Organizer: ECV International

We will provide:

Ÿ   Simultaneous interpretation device for 2-day conference

Ÿ   Brochure, recording materials

Ÿ   five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:

http://www.ecvinternational.com/DigitalMarketing&Ecommerce

Contact Us:

Ciking Zhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.