【关键词】奢侈品、私域流量、社交零售、O2O、数字化、电商

全球新冠肺炎疫情对奢侈品行业的影响是破坏性的，也促使各大品牌推进数字化革命。如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程；如何动态调整营销支出，并增强品牌粉丝和销售的转化率；如何分析消费者画像及需求，制定数据驱动型的营销决策；如何提供定制的内容和闭环全渠道体验；如何在单个广告活动中结合社交媒体，最大程度地实现品牌推广和销售转化；如何在不牺牲品牌DNA的情况下在数字市场中前进并增加利润……

此次会议将重点讨论奢侈品行业主要的数字化趋势，并为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2021年及未来制胜中国市场。本次活动线上线下同时进行，欢迎咨询报名。

会议热点话题:

Ÿ   后疫情时代中国奢侈品市场洞察

Ÿ   如何更好的洞察奢侈品线上消费圈层

Ÿ   奢侈品牌如何迅速调整战略以适应不断变化的消费者行为

Ÿ   数据驱动营销与个性化如何改变奢侈品行业的游戏规则

Ÿ   如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程

Ÿ   内容营销吸引奢侈品消费者

Ÿ   KOL和直播如何推动中国奢侈品行业营收增长

Ÿ   微博营销：突破传统界限

Ÿ   传统品牌如何玩转体验和科技与消费者建立更紧密的联系？

Ÿ   “新常态”下的奢侈品社交电商

Ÿ   奢侈品行业的数字化战略与良好绩效

Ÿ   RFID技术如何赋能奢侈品零售管理

Ÿ   区块链技术及其对奢侈品供应链透明度和可追溯性的价值

Ÿ   奢侈品O2O社交零售：实现从“流量”到“销量”的转化

Ÿ   社交私域流量运营赋能高效奢侈品消费者获取

Ÿ   移动超级应用如何促进旅游零售业

Ÿ   用大数据绘制后疫情时代中国奢侈品旅游消费者端到端行程

Ÿ   ……

峰会时间：2021年9月8日-9日

大会地点：中国 -上海

大会主办方：上海希为 ECV International

我们将提供：

Ÿ   2天会议同声传译设备

Ÿ   纸质会刊、APP电子语音材料

Ÿ   2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

联系人: Wes Wei

电话：+86 21 8026 0707-803

邮箱：Wesw@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。

The 3rd China Luxury Digital Innovation Summit 2021

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution . how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 .This event will be held both online & offline.

Highlights:

l  True Luxury Chinese Consumer Insights in the Post-Covid 19

l  How to Better Understand the Luxury Online Consumption Circles

l  How Luxury Brands can Quickly Adjust their Strategies to Adapt to Changing Consumer Behaviors?

l  How Data Driven Marketing & Personalization Change the Game in Luxury

l  How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

l  Attract Luxury Consumers via Content Marketing on Xiaohongshu

l  How KOL and Live-streaming Boost Luxury Revenue Growth in China

l  Weibo Marketing: Breaking through Traditional Boundaries

l  Panel Discussion: What Kind of Content works? How to Heritage Brands Connect with Consumer through Experience and Technology?

l  Luxury Social Commerce in the “New Normal”

l  Digital Strategy and Good Performance in Luxury

l  How RFID technology empowers luxury retail management

l  Blockchain Technology and its Value to the Transparency and Traceability of the Luxury Supply Chain

l  Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

l  Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

l  How Mobile Super Apps can Boost Travel Retail Businesses

l  Map Chinese Luxury Travel Buyers End-to-End Journey with Big Data in the Post-Covid 19

Speakers:

l  McKinsey & Company

l  Fosun Fashion Group

l  Weibo

l  Tencent

l  Burberry

l  TOD’S

l  ……

Summit time: Sep. 8-9, 2021

Venue: Shanghai, China

Organizer: ECV International

We will provide:

Ÿ   Simultaneous interpretation device for 2-day conference

Ÿ   Brochure, recording materials

Ÿ   Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

Contact Us:

Wes Wei

Tel: +86 21 8026 0707-803

E-Mail: Wesw@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.